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This training manual consists of a
package of training modules. It is designed to serve as a
training/learning guide for information managers, officers, and
trainees. It can likewise serve as a reference in designing a
communication plan for specific programs. As a whole this manual
further defines the basic principles and skills involved in strategic
communication planning and their practical importance in development
programs and projects.
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Applied Communication
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Strategic Communication Planning and
Management: A Package of Training Modules
A major concern in communicating research results is that most
technology generators are non-communication managers or specialists.
Due to their education and training, there is always a tendency to
view things in technical terms and provide little consideration to the
level of knowledge of potential technology adoptors. As a result,
technologies generated, most often, are left unutilized or, at the
least, underutilized. This training manual defines the basic
principles and skills involved in strategic communication planning and
their practical importance in development programs and projects.
This self-help kit was designed to serve as a training/learning
guide for information managers, officers, and trainees. It can,
likewise, serve as a helpful reference in designing a communication
plan for specific programs. This is presented in modularized form
consisting of eight modules. Each module can be read or presented on
its own, without the reader or participants having to go through the
whole manual or course. |
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Livestock |
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Raising Small Ruminants Under Coconuts
Raising small ruminant under coconut becomes an imperative technical
option as it becomes a good source of secondary income for coconut
farmers. Moreover, the fact that small ruminant can provide for their
protein needs of growing children can not be discarded. With these
considerations, both development experts and workers are gearing their
efforts toward the full promotion of the small ruminant-coconut
production technology. The publication of this manual is a fruit of
such promotional undertaking. This training module is prepared as a
guide for development/extension workers in conducting farmers’
training courses on the subject. It contains eight modularized
lessons on the various aspects of sheep and goat production under
coconuts and these lessons can be used, presented, or read
separately. Another module on participatory communication strategies
has been added to serve the needs of rural development workers.
Swine Record Keeping
The Philippine swine industry, along with poultry, has consistently
dominated other livestock industries in terms of volume and value of
production. Through the Swine Production Performance Project, the
productive, as well as reproductive performances of commercial farms
in the Philippines have been monitored, collected, summarized and
analyzed. Thus, to help more local swine raisers monitor and
evaluated their individual performances, the system on swine record
keeping adopted by the above-cited Project is being diffused. Toward
this end, PCARRD and the Livestock Development Council of the
Department of Agriculture co-published this manual with the hope that
more farms will realize the importance of record keeping track of
information within their farms. This module is an excellent tool
for the farmer to continuously learn the facts about his farm and
improve on his farming methods as it provides the real score in his
business. |
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