Development Support Communication (DSC) - Philippines

DSC was first introduced in the country in 1991 through the PCARRD/UNDP-FAO project entitled “Development Support Communication for Selected Agricultural Technology Transfer Project: PHI/87/006.”  It was a three-year project implemented in Regions II, IV, VI, IX, and XI and coordinated by PCARRD.  DSC-Philippines promotes the systematic use of appropriate communication techniques and channels.  It institutionalizes the participatory approach in technology generation and utilization by helping the rural population identify informational needs and problems, and the approaches, services, and technologies necessary to address these concerns.  It plays an important role in facilitating assessment of community needs and stimulating community population to collectively act and decide for themselves.  DSC features the community audio tower system (CATS).